January 19, 2022
I checked off one goal on my 2022 to-do list by signing up as a volunteer with the Business Mentor NY program, offering to help small businesses hone their marketing messages and strategies. Business Mentor is a free resource for entrepreneurs and start-ups in New York State.
January 3, 2022
Happy New Year to my wonderful clients and colleagues who made 2021 a year of rewarding collaborations.
November 22, 2021
Today’s assignment combines a favorite destination and a favorite subject: Barcelona architecture.
November 1, 2021
Finishing up a months-long project with RingCentral editing a series of video scripts. In the process, I experienced how flexible, scalable and customizable the communications platform is.
September 21, 2021
Some teachers go the extra mile for their students. For a culinary client, I wrote about one chef educator who goes hundreds of miles for them, flying to remote indigenous communities in British Columbia to teach healthy cooking techniques. Important work, fascinating career. My interview with Darlene Godfrey was one I didn’t want to end.
July 20, 2021
I’ll never think of cocktails the same way after interviewing legendary mixologist Mariena Mercer Boarini who revolutionized the Las Vegas bar scene with her immersive cocktails experiences.
July 7, 2021
When it comes to equestrian estates, owners are passionate about their properties. Where and how they live is all about the thrill of riding. I write about the equestrian lifestyle at Sothebys.com.
June 14, 2021
It’s my Sweet 16 this month, the 16th anniversary of my content and copywriting business. In 2005, I left a position I really liked with a company I admired, working with colleagues who became my mentors, life-long friends (and husband) to go out on my own. I wondered if I would wind up like Don Draper, freefalling in the opening credits of Mad Men, but my leap of faith paid off. I’m proud of the work and prouder still of my long-term partnerships that have managed to survive a recession and a pandemic.
June 3, 2021
Fresh out of the edit room: an animated spot I wrote for United Health Care.
May 19, 2021
To specialize or not? That’s the question a lot of writers ask themselves. This month, I’ve written about a woman who teaches in remote First Nations communities, a mixologist whose cocktails are garnished with edible works of art, Ferdinand Magellan and math programs, so I guess you know where I fall.