The Latest


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September 15, 2020

Like a lot of us hunkering down during the COVID-19 pandemic, I’ve come away with a new appreciation of what’s in my own backyard. Now I’m happy to be a media partner with Discover Long Island, the official promotional agency for the destination’s travel and tourism industry. #lovewhereyoulive


September 2, 2020

I work with several production, advertising and marketing agencies, writing for their clients in all different industries. But I’m always honored when these agencies hire me, out of their freelance roster, to write copy for their own marketing platforms. 


July 14, 2020

Thermometers, masks and hand sanitizers, the new travel essentials. It’s never been more important to book with responsible tour operators who put the safety of their customers, guides and employees first. AO Tours is one of the best, which is why I’m happy to have written the new script for their phenomenal Austin and Texas Hill Country tour. The tour covers 50 points of interest and countless stories about one of America’s most creative, quirky and unconventional regions. 


June 18, 2020

Fifteen years ago this month I took the leap and plunged into the world of entrepreneurship, transitioning my freelance side hustle into a full-time writing business.  

As a show of gratitude, I’m offering a Zoom coaching workshop, at no charge, for those with some experience in any writing-related area who want to amp up their business. The workshop isn’t about the craft of writing but about developing a creative practice.

If possible, I’m asking participants to make a pay-what-you-wish donation to the ASJA Writers Emergency Assistance Fund, which helps writers who are unable to work due to an illness, disability or other difficult circumstances.

Attendance is limited. Email me at iyna@optonline.net for details or questions.


June 2, 2020

I’m honored to be working with the Jackie Robinson Museum, which will be opening later this year in Lower Manhattan. We all know about baseball’s “Great Experiment,” but I’ve spent the better part of the last two months learning about Jackie as a civil rights champion. He marched on Washington. He marched with Martin Luther King. He raised money to bail out children thrown in jail because they wanted to attend an integrated school. He called out people in power. 

“The right of every American to first-class citizenship is the most important issue of our time.” – Jackie Robinson


May 11, 2020

My latest tour script project is a harbor cruise of Washington’s Puget Sound that will launch later this year. The new vessel just rolled out of the shipbuilding facility—a beauty inspired by the historic and sacred canoes of Northwest Pacific tribes and designed by a local  Skokomish artist.


March 31, 2020

The new normal. Zooming with my freelance writers group. I started this group in 2009 and we’re still going strong.


February 12, 2020

The shortest distance from front door to fresh powder. My latest article for RESIDE Magazine, from Sotheby’s International Realty, explores the perks of ski-in, ski-out residences.


January 27, 2020

Travel reporting/writing has made me a more observant, more adaptable and more appreciative visitor. That’s why I think Sebastian Modak (“52 Places to Go” series) nailed it at The New York Times Travel Show. Forget bucket lists. If you ditch plans, trust strangers and look deeper, every place has the power to be magical. 


December 31, 2019

Around this time every year, I review the list of goals I set for my business back in January. The results are always a mixed bag, but I subscribe to the Michael Bloomberg theory: “If you hit every goal, you’re not aiming high enough.” Well, I missed every goal. So I put aside that list and started a new one of things I did achieve. Of milestones I reached. And of opportunities that came my way I couldn’t have predicted a year ago. Turns out it was a very good year. To my clients, colleagues and friends who helped make it possible, I wish you much success in 2020, however you define it.