The Latest


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April 12, 2021

This is what happens when the environment becomes the driver of extraordinary design. My latest article on nature-inspired architecture for Sotheby’s International Realty’s Reside Magazine.


March 17, 2021

3D virtual tour technology replicates the experience of being there and has been a game-changer for museums, architectural sites, campuses, real estate and tourist attractions. It’s immersive, intuitive and it keeps users engaged. Happy to be partnering with one of New York City’s top production houses on virtual tour development.


February 25, 2021

The aspiring bartender in me loved writing for Barfly Mixology Gear.


January 26, 2021

I’m a big supporter of small businesses and occasionally offer workshops and presentations on marketing topics. This morning I kicked off the day with an online presentation on how to conduct a creative audit. Sadly, I had lots of examples to share of glitches and oversights I came across in an ordinary week of web surfing. If it’s been a while since you took a hard look at your foundation marketing materials, ping me and I’ll send you a checklist.


November 24, 2020

Usually I just swoon over architecture like this, but sometimes I get to write about it, too. The Mahanakhon Tower in Bangkok, Thailand, features a pixilated facade that’s been called a Jenga game in progress.


September 15, 2020

Like a lot of us hunkering down during the COVID-19 pandemic, I’ve come away with a new appreciation of what’s in my own backyard. Now I’m happy to be a media partner with Discover Long Island, the official promotional agency for the destination’s travel and tourism industry. #lovewhereyoulive


September 2, 2020

I work with several production, advertising and marketing agencies, writing for their clients in all different industries. But I’m always honored when these agencies hire me, out of their freelance roster, to write copy for their own marketing platforms. 


July 14, 2020

Thermometers, masks and hand sanitizers, the new travel essentials. It’s never been more important to book with responsible tour operators who put the safety of their customers, guides and employees first. AO Tours is one of the best, which is why I’m happy to have written the new script for their phenomenal Austin and Texas Hill Country tour. The tour covers 50 points of interest and countless stories about one of America’s most creative, quirky and unconventional regions. 


June 18, 2020

Fifteen years ago this month I took the leap and plunged into the world of entrepreneurship, transitioning my freelance side hustle into a full-time writing business.  

As a show of gratitude, I’m offering a Zoom coaching workshop, at no charge, for those with some experience in any writing-related area who want to amp up their business. The workshop isn’t about the craft of writing but about developing a creative practice.

If possible, I’m asking participants to make a pay-what-you-wish donation to the ASJA Writers Emergency Assistance Fund, which helps writers who are unable to work due to an illness, disability or other difficult circumstances.

Attendance is limited. Email me at iyna@optonline.net for details or questions.


June 2, 2020

I’m honored to be working with the Jackie Robinson Museum, which will be opening later this year in Lower Manhattan. We all know about baseball’s “Great Experiment,” but I’ve spent the better part of the last two months learning about Jackie as a civil rights champion. He marched on Washington. He marched with Martin Luther King. He raised money to bail out children thrown in jail because they wanted to attend an integrated school. He called out people in power. 

“The right of every American to first-class citizenship is the most important issue of our time.” – Jackie Robinson