The Latest


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September 21, 2021

Some teachers go the extra mile for their students. For a culinary client, I wrote about one chef educator who goes hundreds of miles for them, flying to remote indigenous communities in British Columbia to teach healthy cooking techniques. Important work, fascinating career. My interview with Darlene Godfrey was one I didn’t want to end.

 

 


July 20, 2021

I’ll never think of cocktails the same way after interviewing legendary mixologist Mariena Mercer Boarini who revolutionized the Las Vegas bar scene with her immersive cocktails experiences.

 

 


July 7, 2021

When it comes to equestrian estates, owners are passionate about their properties. Where and how they live is all about the thrill of riding. I write about the equestrian lifestyle at Sothebys.com.

 


June 14, 2021

It’s my Sweet 16 this month, the 16th anniversary of my content and copywriting business. In 2005, I left a position I really liked with a company I admired, working with colleagues who became my mentors, life-long friends (and husband) to go out on my own. I wondered if I would wind up like Don Draper, freefalling in the opening credits of Mad Men, but my leap of faith paid off. I’m proud of the work and prouder still of my long-term partnerships that have managed to survive a recession and a pandemic.

 


June 3, 2021

Fresh out of the edit room: an animated spot I wrote for United Health Care.

 


May 19, 2021

To specialize or not? That’s the question a lot of writers ask themselves. This month, I’ve written about a woman who teaches in remote First Nations communities, a mixologist whose cocktails are garnished with edible works of art, Ferdinand Magellan and math programs, so I guess you know where I fall.

 


April 12, 2021

This is what happens when the environment becomes the driver of extraordinary design. My latest article on nature-inspired architecture for Sotheby’s International Realty’s Reside Magazine.


March 17, 2021

3D virtual tour technology replicates the experience of being there and has been a game-changer for museums, architectural sites, campuses, real estate and tourist attractions. It’s immersive, intuitive and it keeps users engaged. Happy to be partnering with one of New York City’s top production houses on virtual tour development.


February 25, 2021

The aspiring bartender in me loved writing for Barfly Mixology Gear.


January 26, 2021

I’m a big supporter of small businesses and occasionally offer workshops and presentations on marketing topics. This morning I kicked off the day with an online presentation on how to conduct a creative audit. Sadly, I had lots of examples to share of glitches and oversights I came across in an ordinary week of web surfing. If it’s been a while since you took a hard look at your foundation marketing materials, ping me and I’ll send you a checklist.