The Latest


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June 14, 2021

It’s my Sweet 16 this month, the 16th anniversary of my content and copywriting business. In 2005, I left a position I really liked with a company I admired, working with colleagues who became my mentors, life-long friends (and husband) to go out on my own. I wondered if I would wind up like Don Draper, freefalling in the opening credits of Mad Men, but my leap of faith paid off. I’m proud of the work and prouder still of my long-term partnerships that have managed to survive a recession and a pandemic.

 


June 3, 2021

Fresh out of the edit room: an animated spot I wrote for United Health Care.

 


May 19, 2021

To specialize or not? That’s the question a lot of writers ask themselves. This month, I’ve written about a woman who teaches in remote First Nations communities, a mixologist whose cocktails are garnished with edible works of art, Ferdinand Magellan and math programs, so I guess you know where I fall.

 


April 12, 2021

This is what happens when the environment becomes the driver of extraordinary design. My latest article on nature-inspired architecture for Sotheby’s International Realty’s Reside Magazine.


March 17, 2021

3D virtual tour technology replicates the experience of being there and has been a game-changer for museums, architectural sites, campuses, real estate and tourist attractions. It’s immersive, intuitive and it keeps users engaged. Happy to be partnering with one of New York City’s top production houses on virtual tour development.


February 25, 2021

The aspiring bartender in me loved writing for Barfly Mixology Gear.


January 26, 2021

I’m a big supporter of small businesses and occasionally offer workshops and presentations on marketing topics. This morning I kicked off the day with an online presentation on how to conduct a creative audit. Sadly, I had lots of examples to share of glitches and oversights I came across in an ordinary week of web surfing. If it’s been a while since you took a hard look at your foundation marketing materials, ping me and I’ll send you a checklist.


November 24, 2020

Usually I just swoon over architecture like this, but sometimes I get to write about it, too. The Mahanakhon Tower in Bangkok, Thailand, features a pixilated facade that’s been called a Jenga game in progress.


September 15, 2020

Like a lot of us hunkering down during the COVID-19 pandemic, I’ve come away with a new appreciation of what’s in my own backyard. Now I’m happy to be a media partner with Discover Long Island, the official promotional agency for the destination’s travel and tourism industry. #lovewhereyoulive


September 2, 2020

I work with several production, advertising and marketing agencies, writing for their clients in all different industries. But I’m always honored when these agencies hire me, out of their freelance roster, to write copy for their own marketing platforms.