I’m a New York-based writer though I’ve successfully worked with companies worldwide. My philosophy is simple. Make my clients’ jobs easier and make them look good. If there’s one thing they appreciate more than anything else it’s my consistency: “Awesome as always, Iyna!” “A slam dunk every time.” “Truly fantastic stuff, as usual.”

You’ll never get an 11th-hour call from me asking to extend a deadline. Once I get the green light on an assignment, I’m all over it. Oh and one more thing. You’re probably wondering how to pronounce my name, Iyna. It rhymes with Carolina.

Here’s a snapshot of my work:

Articles &
Custom Content

My byline has appeared in editorial and custom content for The New York Times, Wall Street Journal, Sotheby’s, CountryLiving.com, New York Life, Newsday, BobVila.com, Saturday Evening Post, Washington Post, History Channel Magazine, American Way, Alaska Airlines, Crain’s New York Business, Design NJ, HouseLogic.com and Amtrak’s Arrive, among other outlets. Take a look at some of my samples.

Copywriting &
Scriptwriting

I’ve written New York Emmy Award-winning promotional scripts, sports and entertainment specials, tour scripts, SEO web content, online sweepstakes, brochures, signage and ads for corporations, agencies, small businesses and non-profits. Radio City Music Hall, Sotheby’s, Graco, Mercedes-Benz, American Kennel Club, Toll Brothers, Two Trees and AudioConexus are just a sampling of the companies I’ve worked with. Click here for more details on my copywriting services.

Books

I’m the author of Home Storage Solutions, the Yellowstone National Park Expedition Audio Guide and a contributor to two anthologies, Accelerating On the Curves: The Artist’s Roadmap to Success and Her Fork in the Road: Women Celebrate Food and Travel.

Mobile &
Social Media

I created Long Island’s first iPhone/iPad travel app, “Essential Long Island,” which was named a hot pick on iTunes. I’m also a frequent guest blogger and corporate blog contributor.

Testimonials

“Thank you for making our content better and for your professionalism. We love working with you!”

President, AudioConexus

“You made my long night of editing with the only flawless piece I encountered.”

Editor, American Express Travel Insights

“Thanks, Iyna, for all your gracious help and meticulous care in preparing the features. You are the ultimate professional—on time with great copy! Can’t ask for more.”

Editor-in-chief, Saturday Evening Post

“Iyna, it was a total pleasure working with you again. We appreciate your rushing this even though you have a busy schedule. We are all so very excited and are convinced this will be the best brochure we’ve ever had.”

Operations Director, Sail Caribbean

“You have added a great deal of value to our brand position and message.”

Chief Marketing Officer, Sotheby’s International Realty

“This is beautiful. Thank you for your quick turnaround and for your expert weaving of words.”

Cultural Affairs Director, Two Trees Management